Engagement Analytics

Measure who actually uses your intranet, who is at risk of disengaging, and which content drives behaviour — out of the box, no external analytics required.

Overview

The Engagement Analytics module ships with Open Intranet and tracks every user action against a configurable point system. Users are scored using the RFV model (Recency · Frequency · Value) and automatically classified into engagement segments. Eight ready-made admin reports turn that raw data into actionable insights for managers, content editors, and HR.

Key capabilities

RFV scoring — Combine Recency, Frequency and Value of activity into a single score per user
Automatic user segmentation — Champion · Loyal · At Risk · Dormant · New · Regular
Generic entity tracking — Track any content entity type (nodes, comments, media, custom entities) with configurable points per operation
Executive dashboards — KPIs, segment distribution, top contributors, content performance, activity patterns and department analysis
CSV / Excel export — Filter by segment or date range; pipe straight into your BI tool
Drush automation — Recalculate scores, generate summaries and export from the CLI or cron
Privacy-friendly — All data stays inside your Drupal database, no third-party trackers

Where to find it

After installation the reports live under Administration → Reports → User Engagement, or directly at /admin/reports/engagement. Configuration is at /admin/config/openintranet/engagement.

Dashboard

The main dashboard at /admin/reports/engagement gives you the at-a-glance view: active users, total events, adoption rate, average engagement score, segment distribution, and the top activities for the last 30 days.

Engagement dashboard with KPI cards, segment breakdown and top activities table

User scores

/admin/reports/engagement/users lists every user with their current RFV breakdown, segment and total score. Click a row to drill into a single user’s activity timeline.

User engagement scores listing with RFV breakdown per user

Executive summary

/admin/reports/engagement/executive is the C-level view: adoption rate, engagement rate, at-risk users, champions, segment health, most-viewed content and a plain-English Insights block (“Adoption rate is at 4.2%. Action needed!”) — designed to be screenshot-pasted straight into a board deck.

Executive summary with KPI cards, segment health bars, most viewed content and insights

Content performance

/admin/reports/engagement/content shows which articles, knowledge base pages and other entities drive the most engagement — views, time on page, comments, reactions.

Content performance report ranking entities by engagement

Top contributors

/admin/reports/engagement/contributors ranks the people who publish, comment and react the most. Useful for kudos campaigns and identifying internal subject-matter experts.

Top contributors leaderboard

Activity patterns

/admin/reports/engagement/patterns shows when your organisation actually uses the intranet — by hour of day and day of week. Plan publishing schedules and notifications accordingly.

Activity patterns heatmap by hour and day

Department analysis

/admin/reports/engagement/departments breaks scores down by team or group, so you can compare adoption between departments and identify ones that need a nudge.

Department analysis comparing engagement across teams

Configuration

Open /admin/config/openintranet/engagement to enable tracking, tune RFV thresholds and choose which entity types to track and how many points each operation is worth.

Engagement settings form with RFV thresholds and entity type configuration

Drush commands

For automation and cron jobs:

drush engagement:recalculate     # Recalculate all user scores
drush engagement:segments        # Show segment distribution
drush engagement:summary         # Print executive summary
drush engagement:top 20          # Show top 20 engaged users
drush engagement:cleanup         # Purge old event data past retention
drush engagement:export /tmp/users.csv --segment=at_risk

Permissions

Permission	Typical role
`administer openintranet engagement`	Administrator
`view engagement dashboard`	Manager, HR
`view engagement scores`	Manager, HR
`view own engagement score`	Authenticated user
`export engagement data`	Manager, HR

Tracking custom events

You can track any custom action from PHP:

$tracker = \Drupal::service('openintranet_engagement.tracker');
$tracker->trackEvent($user_id, 'custom_action', $entity_type, $entity_id, $points);

The score is recalculated incrementally — no expensive recompute is required for individual events.